FESTIVAL STAFF
Client: -
Projects: Festival bar + Festival staff
Agency: Montdor Agency
Date: 2015 + 2016
My position: Client, Project and Staff Manager
Objective: A tobacco brand wanted to make awareness and customer engagement at the Danish festivals
Solution: In cooperation with Roskilde Festival and Gimle, two bars were established in the same universe as the cigaret brand. The areas around the bar were set up to engage with the festival guests in order to make them stay longer. In addition, all sales containers at the festivals were designed in the same universe to make a visual connection to the bars. Moreover, the 700 festival staff and management teams were hired and managed through all the Danish festivals.
