MIZONE (CHINA)

Client: Danone China

Projects: Mizone Core rebranding + Mizone Zero design & concept + Mizone sparkling design & concept

Agency: Everland

Date: 2020 - 2021

My position: Client and project manager

Objective: Danone China wanted a concept and design for a Mizone sparkling and Mizone zero build from their Mizone brand, while rebranding their Mizone core range.

Solution: Mizone is the fifth best-selling brand of non-alcoholic soft drink only consumed in China. Everland helped creating the new pulse concept ‘My pulse, My Movement’, which communicate to the new generation of China, and the pulsating of the Chinese megacities; going from ‘Made in China’ to ‘Created in China’.

The concept and design for both Mizone Sparkling and Mizone Zero was build from the existing pulse-universe of Mizone. While creating the new ranges for the brand, the Mizone core design was updated and rebranded across the whole core range.

Read more about the project: https://everland.dk/work/mizone/