SCHIØTZ CRAFT BEER
Client: Royal Unibrew
Projects: Schiøtz Design + Schiøtz Digital + Schiøtz Beer festival
Agency: Montdor Agency
Date: 2015
My position: Project and Event Manager
Objective: Royal Unibrew wanted to launch a craft beer named after the brewer Ludvig Theodor Schiøtz.
Solution: First, the story and universe around Ludvig Theodor Schiøtz was made, and afterwards the design and pacaking. In order to make awareness, a digital marketing plan was established including a SoMe strategy and landingpage. In order to meet the consumers, the Schiøtz bar was designed and constructed to setup at events including the Beerfestival at Lokomotivværkstedet, where an artist was hired to create a bust of Ludvig Theodor Schiøtz.
