SAMSUNG MUSIC GALAXY
Client: Samsung Denmark
Agency: Universal Music & Brands
Date: 2019 - ongoing
My position: Client, Project and Event manager
Objective: Samsung wanted to create a universe targeted toward their young consumers through engagement, music and creativity.
Solution: The purpose of the Samsung Music Galaxy project was to create campaigns that would engage Samsung’s young target audience in an emotional way that should run continuously over the years and be centered around the artist and the music. Cooperating with the client Samsung and the creative agency 25&30 we focused each campaign around a Danish artist, where consumers could engage, follow and watch creative content, and participate in events and competitions. The content was pushed and allocated on social media to ensure as much engagement as possible.
